Balenciaga Logo

The official logo of the Balenciaga fashion brand is a clean minimalistic logotype in the uppercase of a modern geometric sans-serif typeface. The primary version of the badge has no additional elements. Although sometimes the brand still uses a BB insignia, which was an essential part of the label’s identity until 2013. This monogram is composed of two uppercase letters “B” standing back-to-back and connected by three short diagonal lines.

When Demna Gvasalia became the Balenciaga creative director, he decided to change the brand’s philosophy, making it more street-style and easy, and the logotype was redrawn according to these new principles. It was maximally shortened and simplified.

The typeface was narrowed and gained bolder lines, looking more modern and common. As for the emblem, the iconic stitched “B”s are still used by the brand, but more often another combination can be seen — two letters back to back with no connecting lines. There is also a geometric version of the emblem, where “B” is glued to each other and are formed by four square segments.