MCM

MCM was founded in Germany in 1976 by Michael Cromer München. The brand name comes from his initials, MCM. The brand showed itself to be successful in just a few years; dominating the 1980s after Diana Ross was seen using MCM suitcases on tour. MCM’s success carried into the ’90s when a combination of fakes flooding the market and München undergoing investigation for tax evasion caused MCM to lose its appeal with the Western market. In 2005, South Korean company Sungjoo Group acquired the business and revived the MCM, bringing the brand back to its extremely profitable glory days. While the brand makes apparel, even collaborating with BAPE, its most popular men’s items are its backpacks and belts.

What does MCM stand for?
The brand name MCM originally stood for Michael Cromer München, the name of its founder, but now stands for Modern Creation München.

Where is the MCM brand from?
MCM was founded in Munich, Germany.

Is MCM owned by Gucci?
No, MCM is not owned by Gucci.